The 3D product configurator allows customers to personalize their products. Customers can interact with your products online using the 3D element. Customers can also choose custom options to instantly transform their products, even if they don’t already have them. 3D configurators are a way to enhance ecommerce with immersive visualization. It’s not only possible to see different colors, components, and styles, but 3D configurators also allow for dynamic pricing of selected configurations.
It’s not surprising that online attention spans are now shorter than ever. The internet offers instant gratification. Shoppers can’t customize or configure products to their specifications.
These are the top four reasons customization and 3D visualization should be on your priority list.
- Customers Want Customization
According to market research, 80% of consumers are more inclined to purchase if brands offer customized experiences.
Customers are more likely to interact with retailers when they allow customers to take control of their products. Customers who engage with their products more often have a greater sense of quality. They feel more in control of their product because they have customized it to their liking. This increases the likelihood that they will convert.
This theory is supported by research: A recent study found that 32% of customers expressed a desire for brands to tailor their offerings to their needs. Customers will be more demanding of customization technology as it becomes more common. This is the second reason.
- Seeing Believes
While ecommerce has many advantages, a Retail Dive report revealed that customers still prefer brick-and-mortar shopping to online.
Two reasons are why: 1) The trust you build when you see and touch the product and 2) the ability to take the products home immediately.
Delivery times are increasing, but there are very few technologies that allow customers to touch and feel the product.
Advanced 3D visualizations have arrived. Customers can create complex products with hundreds of different colors, textures, and other elements and instantly see the results. Customers can zoom in and rotate their dream product, then take it apart and put it back together. A 3D configurator like this can make or break an ecommerce customer.
- Manufacturing’s Future Is In Demand
Tomorrow’s retail landscape: As the fourth wave of the Industrial Revolution enters, phrases like an intelligent factory, the Internet of Things (IoT), cloud computing, and machine learning are becoming mainstream. The factory floor is now in the digital age.
Customers must feel that they are in control of their brand. You can quickly get to production once you have a clear understanding of the customer’s needs and desires. To give customers the greatest freedom to create their ideal product, a 3D product configurator will be a must.
- The Wow Factor Is Essential
There is a lot of digital content in the world. Millions have been spent trying to find the magic ingredients that will keep it all alive and captivate consumers.
Manufacturers and retailers are looking for the next WOW factor. 3D product configuration is on the rise. Customers who are consistently impressed will return for more. 3D product configuration is gaining popularity as they can customize products and view them in amazing resolution. Brands that offer 3D configuration can create the perfect experience for customers.
